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Chris Urban, CFP®, founder of Discovery Wealth Planning

Hourly, Retirement-Focused Personal Financial Planning

Cash Flow Planning, Investment Advice, Tax Strategies, and Insurance Guidance for Ages 55+

What’s YOUR retirement income personality?

I offer independent and unbiased personal financial advice through a service model that is different than (at least) 99% of other financial advisors.

Featured In

  • CNN Underscored
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  • Financial Planning
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What I Do

At Discovery Wealth Planning, I aim to clarify and simplify your financial life.

I want you to have the confidence to enjoy your retirement without money being a constant source of stress.

Process

My approach is different...

Every new client relationship starts with an Initial Engagement, so we can get to know one another and build trust before you decide whether to keep working together. Planning after that is optional, and you pay $395 per hour only for the planning work we do.

See how the Initial Engagement and On-Demand planning work, step by step.

Who I Am

Discovery Wealth Planning is my life-centered financial planning practice, built on trusted relationships with clients. I own and operate the firm myself, with no employees, so you work directly with me from the first call on.

I believe “discovery” is the most important stage of the planning process because it uncovers what matters most in your life. Then we can put your resources toward it with purpose and intention.

More About Chris

Frequently Asked Questions

Yes, Discovery Wealth Planning serves as a financial fiduciary.

As a CERTIFIED FINANCIAL PLANNER™ professional, I must act in the best interests of clients, at all times and in all situations. As a financial fiduciary, I am held to the following duties:

  • Duty of Loyalty: As a CFP® professional, I must place the interests of my clients above my own, avoid (or fully disclose) conflicts of interest and receive clients’ informed consent.
  • Duty of Care: I must act with the care, skill, prudence and diligence that a prudent professional would exercise in light of a client’s goals, risk tolerance, objectives, and financial and personal circumstances.
  • Duty to Follow Client Instructions: I must comply with all objectives, policies, restrictions and other terms of the engagement and all reasonable and lawful directions of my clients.

Reference: https://www.cfp.net/-/media/files/cfp-board/standards-and-ethics/cfp-code-and-standards.pdf

Affiliations and Partnerships

I am supported by a wide range of professional relationships and resources.

  • XY Planning Network member badge
  • CFP® certification mark
  • NAPFA, the National Association of Personal Financial Advisors
  • Fee-Only Network

Start With Your Questions

Start with the FAQs, where I answer the questions prospective clients ask me most. Then schedule a free, 30-minute introductory call with me.